How MKBHD Became The Most Powerful Man in Tech

Fri, 25 Apr 2025 00:57:39 +0000

I interviewed Marques Brownlee aka @mkbhd about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei and thanks Eleven Labs for dubbing: https://elevenlabs.io/dubbing

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We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.

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Thanks to Parlay Studios for the space: https://www.parlaystudios.com/

Thanks to David Hausen and the team at Surreel for filming: https://www.surreel.com/

0:00 - 2:13 The Most Powerful Man in Tech
2:13 - 3:45 Inside MKBHD's Inbox & Deciding What To Review
3:45 - 6:28 Power, Responsibility & Conflicts of Interest
6:28 - 8:24 MKBHD’s Income Breakdown
8:24 - 9:22 Marques’ Advice For New YouTubers
9:22 - 12:24 Risks of Speaking Truth to Power
12:24 - 14:51 How does Marques produce so much?
14:51 - 19:10 Closer Look at MKBHD's Creative Process
19:10 - 23:30 How Marques Scripts His Videos
23:30 - 25:44 Most Expensive Videos
25:44 - 27:17 Where Marques Finds Inspiration
27:17 - 29:57 Science of MKBHD Thumbnails
29:57 - 31:20 Selling the MKBHD channel
31:20 - 33:33 Balancing YouTube & Personal Life (Cont.)
33:33 - 34:33 Favorite Productivity Apps
34:33 - 38:05 How MKBHD Uses AI...Actually
38:05 - 41:14 If you were CEO...
41:14 - 43:02 The $1M Tweet
43:02 - 46:09 Why MKBHD Joined Ridge & Deal Specifics
46:09 - 49:15 Ripple Effect on other YouTubers
49:15 - 57:59 New Products, Content & Next Chapter

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PAST EPISODES:
► I asked MrBeast to roast his own videos: https://www.youtube.com/watch?v=fiwxm66BeGo&t=0s
► 72 Hours with MrBeast, Dude Perfect and Danny Duncan: https://www.youtube.com/watch?v=cbRkoiQEcv8&t=0s
► I asked MrBeast how to grow on YouTube in 2024: https://www.youtube.com/watch?v=zDWxyxj7cR0&t=0s
► Why Smosh Sold for $0...Then Paid Millions To Buy It Back: https://youtu.be/slCoiXKVcBQ
► Inside Smosh's Epic New Studio: https://youtu.be/QRlwuQJH90I
► Why YouTube's Biggest Star Quit (Liza Koshy interview) https://youtu.be/vjI_ZhCHDnU
► 24 Hours with Danny Duncan (The $150M YouTuber Building A City): https://youtu.be/TndWQw05wsA
► The Untold Story of Danny Duncan: YouTube's $150M Bad Boy (Interview): https://youtu.be/RmGapJohvHg
► ex-YouTube Employee Exposes How To Grow On YouTube: https://youtu.be/rF3vlZqL544

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CREATOR TOOLS:
► .Store: https://go.store/jonyoushaei
► Descript: https://www.descript.com
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If you buy and have any questions on set up, feel free to comment or DM me.

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ABOUT JON:

One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by CAA.