Doug ‘BenzsandBowties’ Horner’s Guide To Creating An Authentic And Effective Social Media Presence

In today’s episode of Inside Automotive, we’re joined by Doug Horner, general sales manager of Mercedes-Benz of North Olmsted, to discuss the power of creating a social media presence and how salespeople can harness it to sell more vehicles.

Horner, also known as BenzsandBowties across various social media platforms, provides his followers with a behind-the-scenes look at a day in the life inside a Mercedes-Benz dealership. His posts are insightful and educational, and the content is quite broad, including displaying the newest arrivals at the dealership, conversations with his sellers before penciling in a deal, vehicle appraisals, and educational content around credit and loan history.

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